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1971

CTV Launches the ‘Golden Melody Award’ Music Program

中視推出「金曲獎」音樂節目

  • Source:
  • Golden Melody Miss Hung Hsiao-chiao
    From: Good News Radio Monthly
    Date: August 2014Author: Chang Meng-jui

    The story behind the Golden Melody music program goes like this: in 1970, CTV producer Gu Ying-de and Huang Chi-chiang of the Eastern Advertising Company co-conceived an idea and pitched it to Koling, an electronics company. At the same time, they invited Huang Sheng — who worked in BCC’s music department — to plan a music program featuring original compositions. Golden Melody premiered in April 1971 (the 60th year of the Republic) on the CTV channel. Hosted by Hung Hsiao-chiao — who coined the rallying cry “Let’s create our own songs, sing our own songs” — her fresh, wholesome image quickly endeared her to audiences. Golden Melody was open to submissions from composers and lyricists; guest singers would then perform and premiere the songs, with audiences voting for their favorites. The program caused a considerable sensation at the time.

    Tags

  • Folk Song Movement
  • Television Media
CTV Launches the ‘Golden Melody Award’ Music Program
#Folk Song Movement#電視媒體

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