CTV Launches the ‘Golden Melody Award’ Music Program
中視推出「金曲獎」音樂節目
Source: Golden Melody Miss Hung Hsiao-chiao
From: Good News Radio Monthly
Date: August 2014
Author: Chang Meng-jui
The story behind the Golden Melody music program goes like this: in 1970, CTV producer Gu Ying-de and Huang Chi-chiang of the Eastern Advertising Company co-conceived an idea and pitched it to Koling, an electronics company. At the same time, they invited Huang Sheng — who worked in BCC’s music department — to plan a music program featuring original compositions. Golden Melody premiered in April 1971 (the 60th year of the Republic) on the CTV channel. Hosted by Hung Hsiao-chiao — who coined the rallying cry “Let’s create our own songs, sing our own songs” — her fresh, wholesome image quickly endeared her to audiences. Golden Melody was open to submissions from composers and lyricists; guest singers would then perform and premiere the songs, with audiences voting for their favorites. The program caused a considerable sensation at the time.
External Links
- Golden Melody Award (TV Program) (Wikipedia)
- 1971 (Taiwan Popular Music Wiki)
- Notes on Banned Songs During Taiwan’s Martial Law Era (Homeland Moon Blog)
- A Brief Introduction to the Development of Nostalgic Mandarin Pop in Taiwan (Hsinchu City Cultural Affairs Bureau)
- History of Taiwanese Music (Tekuang Senior High School)